How the Right Sound Will Improve Your Business
Psychology of sound and how you can utilize it to make your business a better place to be.
Establishing your sound is essential to the success of your business.
Humans are hard-wired to react to music on a physiological level. Tuning in to Your Most-Ignored Sense Can Make You Happier article by Time sites emerging research on how sound affects mental and physical health.
Studies show the right sound can help us feel less anxious, enhance memory, and stimulate endorphins and serotonin. The right sound can stimulate feel-good emotions and further relaxation, while the wrong sound can increase feelings of anxiety and stress. This is why researchers agree that it is important to ensure the right kind of music is playing around you and your loved ones.
The right sound can stimulate feel-good emotions and further relaxation, while the wrong sound can increase feelings of anxiety and stress.
In light of these recent findings, a new field is emerging; sound design. Over the past 5 years, this emergent industry grew steadily proving the need and desire for sound design. It is a very easy and effective way to put people at ease and help them cope with the daily stressors we all face throughout the day.
Offering these benefits to your employees and customers can evoke strong psychological associations with your company. If people feel good in your space, they will be more likely to return.
It takes only 0.146 seconds for a human being to hear and interpret a sound. This makes sound a direct avenue to a customer’s emotions and can lead to increased brand recognition for your company. How To Drive Sales Using Sound. Matt D’Angelo discusses the importance of creating a sound for your brand.
D’Angelo sites soundscapes and music to be two of the most important aspects of creating your business sound. Joel Beckerman, author of Sonic Boom, How Sound Transforms the Way We Think, Feel, and Buy, states small businesses – from marketing companies to corner grocery stores – can use sound in a way that cements their brand in a specific industry while setting it apart from competitors.
There are simple ways to develop a sound for your space.
As technology grows, it is becoming rare to find stylists who are willing to curate playlists by hand. Working directly with a sound stylist can ensure that you can find a unique sound for your business that gives you a phonic fingerprint. This will create psychological feedback for your employees and customers.
The second component of the hands-on approach is to ensure that each song is selected to not only match your fingerprint but evoke the right emotions. ‘I sometimes use Spotify shuffle playlists while running errands or doing chores, and while it gets close, the playlists are never very cohesive or good. This is because it relies on technology in place of instinct and feel to analyze music and create a playlist.’ Says Haley Griffis, founder and CEO of a small music styling company Luna Groove. ‘Since we are working to evoke real emotion in our listeners, we require a human touch to create the right sound.’
Since we are working to evoke real emotion in our listeners, we require a human touch to create the right sound.
Haley Griffis, Founder CEO Luna Groove