3 Ways to Improve Your Business' Sound
When we tune in to our senses we are more present and able to connect deeply. Each of the five senses plays a role in evoking feelings of comfort, excitement, happiness, sadness, etc. Audio perception or sound, is the most overlooked sense by businesses working to create a space, but it is one of the most important. Like a dirty or hot muggy space, the wrong sound can make your customers uncomfortable. The good news is that finding the right sound for your business can be an easy and fun process. Here are three ways you can have better sound.
1. Make your own Spotify playlists
If you are ready to try different sounds in your space and curate music yourself, you can easily make playlists and play through your phone or other device. Spotify will start to recommend similar songs to those on your playlist, although; we recommend you review the songs for profanities and overall quality. Spotify automation is helpful but does not yet replace the human touch.
Spotify playlists can be played offline after download.
To stream a playlist, a sound system and playing device will be needed.
2. SiriusXM, Pandora, or other premade Internet radio
This is a simple and inexpensive (or free) option to play sound in your business. While choosing a platform to play music, it is important to look into whether the sound is licensed for commercial use. This becomes more important as your business grows.
It is recommended you take time to listen to and consider what stations are a fit for your business. Allowing employees to play more than one station can add variety. Be aware that stations may not account for certain moods of songs or violent or graphic lyrics, so employees may need to be ready to change the channel quickly.
To Stream Internet Radio, a sound system and playing device connected to Wi-Fi or 5G will be needed
3. Hire a Custom Sound Designer Luna Groove
Those looking to pay more for a simpler solution can look into the emerging world of sound design. Sound Design companies will handle licensing, playlist curation, speaker installation, and streaming. Luna Groove, for example, is a small company that offers a custom radio channel easily streamed on their app. They assign you a music curator who works closely with you to find your sound. They update any number of playlists monthly after creating a core playlist of over 1,000 songs. This means you can have a unique sound that plays in the morning, for example. This is the white glove solution to finding your business sound.
Playlists may be downloadable
Whatever your solution, taking the time to curate your business sound will improve customer satisfaction and employee retention. Through audio perception, you will be able to determine the mood of your space and make those within feel comfortable and welcome.